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Ponder this for a moment... if you will…that you could get first page ranking on the top Search Engine (Google) on the planet. So when someone types in what your business is about, you automatically show up? Sounds pretty good right?
Well what if you could show up on the 2nd largest search engine on the planet without doing anything else different. Killing two birds with one stone...?
And with that ranking, you were now pulling in tons of high quality, Pinpointed traffic?
Now that sounds Awesome doesn't it?
Well, what if I said that you could do all of that with just one video?
How fast would you run to pick up a video camera and shoot something?
Yeah i would be moving pretty fast too, and I did when I first started out. However , I was making videos and experimenting before I realized what I was doing.
Now I'm kinda kicking myself because if I had found a course like this when I was first looking at video marketing, the blunders of putting out videos that did more harm then good, could have been avoided.
More on that stuff in a minute.
First let me introduce myself. My name is Casey Zeman. I am a video conversion strategist and YouTube Expert. I've been doing video marketing for the last few years, working with such multi-million dollar companies as Dell, Estee Lauder and ActorCast to name a few. I've had success with been able to drive 150,000 targeted viewers to a video in less then 12 hours.
But guess what? Video views are not everything...
In fact there are 3 components to a video's success.
I call these components as
"The 3 Pillars of Video Marketing"
- Strategy
- Content
- Engagement
Many people tend to forget that YouTube is a Social Network Site. There is so much focus on Facebook, Twitter, and Linkedin that occasionally there is this huge misconception that YouTube doesn't stand up.
I'm telling you right now-that is completely FALSE!
- Video Converts at least 10% better the other means for generating sales.
- Video Closes the sales cycle by a whopping 40%
- There are 850 million users on YouTube and that number is equal to Facebook.
- YouTube is monetizing over 3 billion video views per week globally.
- 4 Billion video views are received every 24 hours with YouTube.
- In the next 10 years, 75% of all new channels will be Internet channels. Pretty soon all channels (television or web) will be available on TVs, computers, and pretty much any device. Everything's going to be Internet-based.
YouTube is the 3rd most visited site online, and it is the 2nd most visited search engine online, and it isn't even a search engine.
So not only are people coming to YouTube to search , but also to watch, upload, talk about and share. IN fact there is no denying that YouTube is the largest video sharing site on the planet.
So think about this…With YouTube you are not only getting the Link juice that comes from Google ranking the videos but also the Swarms of TRAFFIC found in YouTube. NO OTHER SITE HAS THIS.
The factors of both social and search.
It took me 1 weeks to get to the first page of Google within my niche. This is when I realized the power of video marketing and YouTube Marketing. Let me quickly ask you, what would you click on first? The image or a text search? I determined at this very moment that I could get to the first page of Google through using what I NOW call The Google Sidedoor Effect. This technique is one of the KEYS to Youtube Marketing Success (That's a bit of a hint!).
It took me less then a week to get this ranking. Another YouTube Marketing test and result. That’s when a light bulb went off. I could beat out highly competitive Google keywords and ranking through YouTube.
Traffic is something I am no stranger to. In fact for one of my clients, after doing video and YouTube marketing initiatives, had a banner day of about 1 million views in 24 hours. A bit of Video Trend Marketing at it’s finest.
A good bit of advice is: anticipate a trend and followed it! YouTube Marketing makes it easy.
